Modeling customer reactions to sales attempts : if cross-selling backfires
Evrim D. Güneş, O. Zeynep Akşin, E. Lerzan Örmeci, and S. Hazal Özden
| Year of publication: |
2010
|
|---|---|
| Authors: | Güneş, Evrim D. ; Akşin, O. Zeynep ; Örmeci, E. Lerzan ; Özden, S. Hazal |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 13.2010, 2, p. 168-183
|
| Subject: | Marketingmanagement | Marketing management | Bankmarketing | Bank marketing | Callcenter | Call centre | Konsumentenverhalten | Consumer behaviour | Markov-Kette | Markov chain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003982846