The long-term stock market valuation of customer satisfaction
Year of publication: |
2008
|
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Authors: | Aksoy, Lerzan ; Cooil, Bruce ; Groening, Christopher ; Keiningham, Timothy ; Yalçın, Atakan |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 72.2008, 4, p. 105-122
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Subject: | Kundenzufriedenheit | Customer satisfaction | Immaterielle Güter | Intangible goods | Bilanzielle Bewertung | Accounting valuation | Unternehmenswert | Firm value | Finanzanalyse | Financial analysis | USA | United States |
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