Modeling multiple relationships in social networks
Year of publication: |
2011
|
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Authors: | Ansari, Asim ; Koenigsberg, Oded ; Stahl, Florian |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 4, p. 713-728
|
Subject: | Social Web | Social web | Soziale Beziehungen | Social relations | Bayes-Statistik | Bayesian inference | Beziehungsmarketing | Relationship marketing |
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