Modeling online consumer behavior : preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
Marie-Odile Richard, Jean-Charles Chebat
| Year of publication: |
2016
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|---|---|
| Authors: | Richard, Marie-Odile ; Chebat, Jean-Charles |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 2, p. 541-553
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| Subject: | Online consumer behavior | Emotions | Cognitions | Online attitudes | Need for cognition | Optimum stimulation level | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Emotion | Online-Handel | Online retailing | Motivation | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.05.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011435967