Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction
Year of publication: |
2007
|
---|---|
Authors: | Danaher, Peter J. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 26.2007, 3, p. 422-437
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | advertising | Internet marketing | media | probability models |
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