Modeling the brand extensions' influence on brand image
Year of publication: |
2009
|
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Authors: | Martínez Salinas, Eva ; Pina Pérez, José Miguel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 1, p. 50-60
|
Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markentransfer | Brand extension |
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