Modeling the commonly-assumed relationship between human capital and brand equity in tourism
Basak Denizci; Asli D. A. Tasci
| Year of publication: |
2010
|
|---|---|
| Authors: | Denizci, Basak ; Tasci, Asli D. A. |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 19.2010, 6, p. 610-628
|
| Subject: | Markenimage | Brand image | Dienstleistungsqualität | Service quality | Humanressourcen | Human resources | Leistungsanreiz | Performance incentive | Tourismuswirtschaft | Tourism industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008651271