Modeling the effects of streamer characteristics and platform affordances in livestreaming e-commerce : a mixed-methods approach
Xuan Zhou and Chen Lou
| Year of publication: |
2024
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|---|---|
| Authors: | Zhou, Xuan ; Lou, Chen |
| Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 45.2024, 1, p. 112-139
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| Subject: | Affordances | livestreaming e-commerce | personality | source credibility | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2023.2252036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014514654