Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Adamantios Diamantopoulos, Olga Davydova, Maja Arslanagic-Kalajdzic
| Year of publication: |
2019
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|---|---|
| Authors: | Diamantopoulos, Adamantios ; Davydova, Olga ; Arslanagic-Kalajdzic, Maja |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 104.2019, p. 587-596
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| Subject: | Consumer xenocentrism | C-XENSCALE | Product country image | Ethnocentrism | Cosmopolitanism | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Nationalkultur | National culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.12.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012105199