Modeling word of mouth vs. media influence on videogame preorder decisions : a qualitative approach
Year of publication: |
2014
|
---|---|
Authors: | Hernandez, Monica D. ; Vicdan, Handan |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 3, p. 401-406
|
Subject: | Preorder | Innovation type | Netnography | Explorative research | Virales Marketing | Viral marketing | Entscheidung | Decision |
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