Modelling relationship marketing and performance of Nigerian banks
Olalekan Asikhia
| Year of publication: |
2012
|
|---|---|
| Authors: | Asikhia, Olalekan |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 6.2012, 5, p. 514-531
|
| Subject: | Bank | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Wettbewerbsvorteil | Competitive advantage | Nigeria |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009580016