Modelling the effects of advertising : some methodological issues
Year of publication: |
1988
|
---|---|
Authors: | Hooley, Graham J. |
Other Persons: | Wilson, Nicholas (contributor) ; Wigodsky, P. (contributor) |
Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 83018-5. - Vol. 30.1988, 1, p. 45-58
|
Subject: | Werbung | Advertising | Theorie | Theory |
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