Moderating effect of cultural values on decision making of gift-giving from a perspective of self-congruity theory : an empirical study from Chinese context
ShiXiong Liu, YanXiong Lu, QiuPing Liang and ErYue Wei
| Year of publication: |
2010
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|---|---|
| Authors: | Liu, ShiXiong ; Lu, YanXiong ; Liang, QiuPing ; Wei, ErYue |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 7, p. 604-614
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| Subject: | Soziale Beziehungen | Social relations | Geschenk | Gifts | Austauschtheorie | Social exchange theory | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008772817