Moderating effect of nationality on country-of-origin perceptions: English-speaking Thailand versus French-speaking Canada
| Year of publication: |
2007
|
|---|---|
| Authors: | Ahmed, Sadrudin A. ; d'Astous, Alain |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 60.2007, 3, p. 240-248
|
| Publisher: |
Elsevier |