Moderating effect of races towards consumers' feeling of TCM usage
Year of publication: |
[2017]
|
---|---|
Authors: | Dyana Mui Ling Chang ; Adeline Yin Ling Tam ; Mohd Suki, Norazah |
Published in: |
Handbook of research on leveraging consumer psychology for effective customer engagement. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-0746-8. - 2017, p. 306-323
|
Subject: | Konsumentenverhalten | Consumer behaviour |
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