Moderating effects of contextual and individual factors on the relationship between cultural precedents and marketing-related norms
Year of publication: |
2019
|
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Authors: | Moradi, Masoud ; Zihagh, Fereshteh |
Published in: |
Business ethics and leadership : BEL. - Hamburg, Germany : Academic Research and Publishing UG (AR&P), ISSN 2520-6311, ZDB-ID 2910908-5. - Vol. 3.2019, 3 (30.9.), p. 39-46
|
Subject: | Ethical culture | Cultural Precedents | Marketing-Related Norms | Individual Factors | Contextual Factors |
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