Moderating effects of prior knowledge on the perceived diagnosticity of beliefs derived from implicit versus explicit product claims
| Year of publication: |
1994
|
|---|---|
| Authors: | Kardes, Frank R. ; Kim, John ; Lim, Jeen-Su |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 29.1994, 3, p. 219-224
|
| Publisher: |
Elsevier |