The role of brands in recruitment: A mixed-brand strategy approach
| Year of publication: |
2011
|
|---|---|
| Authors: | Kim, John ; York, Kenneth ; Lim, Jeen-Su |
| Published in: |
Marketing Letters. - Springer. - Vol. 22.2011, 2, p. 165-179
|
| Publisher: |
Springer |
| Subject: | Brand equity | Brand structures | Branding strategy | Human resources | Recruitment |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009150346