The moderating role of innovation intensity between international marketing strategy and international marketing performance : branding and commitment in international marketing
Majeed Mustafa Othman Mansour
| Year of publication: |
2021
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|---|---|
| Authors: | Mansour, Majeed Mustafa Othman |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 25.2021, 4, p. 431-452
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| Subject: | innovation intensity | international commitment | brand orientation | brand repositioning | structural equation modelling | SEM | control international branding activities | Markenführung | Brand management | Internationales Marketing | International marketing | Innovation | Strukturgleichungsmodell | Structural equation model | Personalmarketing | HR marketing | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2021.117088 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012612780