The moderating roles of perceived complementarity and substitutability on the perceived manufacturing difficulty-extension attitude relationship
Rajani Ganesh Pillai; Vishal Bindroo
| Year of publication: |
2014
|
|---|---|
| Authors: | Pillai, Rajani Ganesh ; Bindroo, Vishal |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 7, p. 1353-1359
|
| Subject: | Brand extension | Extension evaluation | Perceived difficulty | Complementarity | Substitutability | Markentransfer | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379351