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Broadening horizons in marketing : new challenges for sales management
(1956)
Marketing management : a relationship marketing perspective
(2000)
Marketing management : a strategic, decision-making approach
Mullins, John W., (2005)
Japanese marketing : towards a better understanding
Lazer, William, (1985)
Distribution in Japan
Murata, Shoji, (1973)
The Japanese consumer: A profile
Murata, Shoji, (1964)