Modern marketing management : selected readings
ed. by R. J. Lawrence and M. J. Thomas
| Year of publication: |
1971
|
|---|---|
| Authors: | Lawrence, Raymond John |
| Other Persons: | Thomas, Michael J. (contributor) |
| Publisher: |
Harmondsworth : Penguin Books |
| Subject: | Marktforschung | Absatz | Management | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory |
| Extent: | 413 p ill 18 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliography p. 395 - 396 21 Aufsätze |
| ISBN: | 0-14-080265-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000327968