Modern Rhetoric and Marketing

Rhetoric is increasingly seen as an archaic concern for writers. Yet, the structure of sentences and word choice is proving progressively crucial to modern marketing campaigns. Hence, it can be said that capitalism has created a new revival of rhetoric in the modern era. More importantly, the desire for profit has primarily driven this evolution

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Year of publication:	2022
Authors:	Hagan, John
Publisher:	[S.l.] : SSRN
Subject:	Rhetorik \| Rhetoric \| Marketing \| Theorie \| Theory

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Extent:	1 Online-Ressource (13 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 25, 2021 erstellt
Other identifiers:	10.2139/ssrn.4109609 [DOI]
Classification:	M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014030876