Extent: | Online-Ressource (XXVI, 408 S. 38 Abb, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | German |
Notes: | Description based upon print version of record Business-to-Business-MarketingScience-to-Business-Marketing -- Hochschul-Wissens- und Technologietransfer.-Interorganisationales Innovationsmanagement -- Organisationales Markenmanagement. |
ISBN: | 978-3-658-04680-4 ; 978-3-658-04679-8 |
Other identifiers: | 10.1007/978-3-658-04680-4 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014017435