Moderne Verhaltensökonomie in der Versicherungswirtschaft : Denkanstöße für ein besseres Verständnis der Kunden
Year of publication: |
[2018]
|
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Authors: | Richter, Andreas ; Ruß, Jochen ; Schelling, Stefan |
Institutions: | Springer Fachmedien Wiesbaden (publisher) |
Publisher: |
Wiesbaden : Springer Gabler |
Subject: | Versicherung | Insurance | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Prospect Theory | Prospect theory | Verbraucherverhalten | Verhaltensökonomie | Prospect-Theorie |
Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
Extent: | IX, 41 Seiten Illustrationen 21 cm x 14.8 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Literaturverzeichnis: Seite 39-41 201711 |
ISBN: | 3-658-19840-0 ; 978-3-658-19840-4 ; 978-3-658-19841-1 |
Other identifiers: | 10.1007/978-3-658-19841-1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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