Moderne Verhaltensökonomie in der Versicherungswirtschaft : Denkanstöße für ein besseres Verständnis der Kunden
Year of publication: |
2018
|
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Authors: | Richter, Andreas ; Ruß, Jochen ; Schelling, Stefan |
Publisher: |
Wiesbaden : Springer Gabler |
Subject: | Versicherung | Insurance | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Prospect Theory | Prospect theory | Verbraucherverhalten | Verhaltensökonomie | Prospect-Theorie |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (IX, 41 S. 4 Abb, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 978-3-658-19841-1 ; 978-3-658-19840-4 |
Other identifiers: | 10.1007/978-3-658-19841-1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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