Reputation : Begriffsbestimmung und Möglichkeiten der Operationalisierung
Mirja Nerb
| Year of publication: |
2002
|
|---|---|
| Authors: | Nerb, Mirja |
| Publisher: |
München : FGM-Verl. |
| Subject: | Reputation | Firmenimage | Corporate reputation | Stakeholder | Asymmetrische Information | Asymmetric information | Betriebliche Kennzahl | Financial ratio | Öffentlichkeitsarbeit | Public relations | Theorie | Theory | Welt | World | Unternehmen | Prestige |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 68 S graph. Darst., Tab |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing / Arbeitspapier. - München : FGM-Verl., ZDB-ID 1378691-X. - Vol. Bd. 123 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | Zugl.: München, Univ., Diplomarbeit, 2002 |
| ISBN: | 3-934491-23-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001679726