Perceived influential aspects of TV advertising
Year of publication: |
2017
|
---|---|
Authors: | Kumar, Ajay ; Sharma, Ruchi |
Published in: |
Paradigm : the journal of Institute of Management Technology. - London : Sage Publishing, ISSN 2394-6083, ZDB-ID 2509680-1. - Vol. 21.2017, 2, p. 192-210
|
Subject: | Advertisements | consumer behaviour | consumer lifestyle | advertising influence | children | purchase decision | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Kinder | Children | Werbewirkung | Advertising effects | Lebensstil | Lifestyle | Zielgruppe | Target group | Online-Marketing | Internet marketing |
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