Mom I want it : impact of anthropomorphism on pester power among children
Year of publication: |
2018
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Authors: | Vandana ; Kumar, Vinod |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 16.2018, 2, p. 168-185
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Subject: | anthropomorphism | children | cognitive theory of Piaget | consumer socialisation theory | parents | pester power | resource theory | theory of mind | Kinder | Children | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Eltern | Parents |
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