Moneyball : the art of winning the American Dental Association membership renewal game
Julie M. Coe; Al M. Best
Year of publication: |
2014
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Authors: | Coe, Julie M. ; Best, Al M. |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 13.2014, 2, p. 155-168
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Subject: | American Dental Association | association management | membership retention | professional association | relationship marketing | Beziehungsmarketing | Relationship marketing |
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