Facilitating value : how organizations deploy resources in social media-based brand communities
Year of publication: |
2021
|
---|---|
Authors: | Sorensen, Anne |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 136.2021, p. 678-694
|
Subject: | Brand communities | Resources | Social media | Value | Value co-creation | Value creation | Social Web | Social web | Betriebliche Wertschöpfung | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundenintegration | Customer integration | Soziale Werte | Social values |
-
More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun, (2023)
-
Frau, Moreno, (2023)
-
Millennial cultural consumers : co-creating value through brand communities
Halliday, Sue Vaux, (2014)
- More ...
-
Understanding value-creating practices in social media-based brand communities
Sorensen, Anne, (2017)
-
Sorensen, Anne, (2017)
-
Using social media posts as resources for engaging in value co-creation
Sorensen, Anne, (2017)
- More ...