More keys articles in adverstising research
Year of publication: |
1977
|
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Authors: | Holbert, Neil Bruce |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 17.1977, 4, p. 33-42
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Subject: | Werbungsforschung | Vereinigte Staaten |
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Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
Sandage, Charles Harold, (1972)
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Advertising and consumer psychology
Percy, Larry, (1983)
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Advertising in America : the consumer view
Bauer, Raymond Augustine, (1968)
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A Gilbertian model for business management
Holbert, Neil Bruce, (1976)
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Research : the ways of academe and business
Holbert, Neil Bruce, (1976)
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Holbert, Neil Bruce, (1975)
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