More mutter about clutter : extending empirical generalizations to Facebook
Year of publication: |
2013
|
---|---|
Authors: | Nelson-Field, Karen ; Riebe, Erica ; Sharp, Byron |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 2, p. 186-191
|
Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Preisstreuung | Price dispersion | Markenimage | Brand image |
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