More than meets the eye : hidden messages in the attribution of human-like values to product categories
Year of publication: |
2024
|
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Authors: | Ye, Sheng ; Sneddon, Joanne ; Bardi, Anat ; Levontin, Liat ; Soutar, Geoffrey N. ; Lee, Julie Anne |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 5, p. 1323-1351
|
Subject: | Associative network theory | Human values | Product category values | Schema congruity theory | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Soziale Werte | Social values |
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