More than meets the eye: Investigating the hidden impact of brand placements in television magazines
Year of publication: |
2007
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Authors: | Matthes, Jörg ; Schemer, Christian ; Wirth, Werner |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 26.2007, 4, p. 477-504
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