Motivating retail marketing effort : optimal contract design
Year of publication: |
2009
|
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Authors: | Mukhopadhyay, Samar K. ; Su, Xuemei ; Ghose, Sanjoy |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 18.2009, 2, p. 197-211
|
Subject: | Einzelhandel | Retail trade | Vertragstheorie | Contract theory | Leistungsanreiz | Performance incentive | Vertrag | Contract | Prinzipal-Agent-Theorie | Agency theory | Leistungsmotivation | Work motivation | Motivation |
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