Motivation-based behaviour and latent class segmentation of cycling tourists : a study of the Balearic Islands
Year of publication: |
March 2018
|
---|---|
Authors: | Rejón-Guardia, Francisco ; García-Sastre, María Antonia ; Alemany-Hormaeche, Margarita |
Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 24.2018, 2, p. 204-217
|
Subject: | cycling motivations | cycling tourists | latent class analysis | market segmentation | the Balearic Islands | Marktsegmentierung | Market segmentation | Motivation | Insel | Island | Radverkehr | Cycling | Verhalten | Behaviour |
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