Suggesting a more effective way to use the promotional mix in services
Marsha D. Loda
| Year of publication: |
2014
|
|---|---|
| Authors: | Loda, Marsha D. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 35.2014, 4, p. 304-320
|
| Subject: | advertising | publicity | webpage | marketing | tourism | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Werbung | Advertising | USA | United States | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010465668