Motivational compatibility and the role of anticipated feelings in positively valenced persuasive message framing
Year of publication: |
2008
|
---|---|
Authors: | Yi, Sunghwan ; Baumgartner, Hans |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 11, p. 1007-1026
|
Subject: | Verhaltensökonomik | Behavioral economics | Motivation | Prospect Theory | Prospect theory |
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