Motivational compatibility and the role of anticipated feelings in positively valenced persuasive message framing
| Year of publication: |
2008
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|---|---|
| Authors: | Yi, Sunghwan ; Baumgartner, Hans |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 25.2008, 11, p. 1007-1026
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