Motivational profiles of toolkit users - iPhone and Android developers
Year of publication: |
2011
|
---|---|
Authors: | Bergvall-K°areborn, Birgitta ; Björn, Michael ; Chincholle, Didier |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 6.2011, 1, p. 36-56
|
Subject: | Innovationsmanagement | Innovation management | Mobiltelefon | Mobile phone | Software | Konsumentenverhalten | Consumer behaviour | Motivation |
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