Motivations as Predictors of Value Generated from Marketing-Related Technology Use : Orientations, Moderators, and Outcomes
Year of publication: |
2010
|
---|---|
Authors: | Levin, Michael A. ; Hansen, Jared M. ; Laverie, Debra |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (20 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 29, 2009 erstellt |
Other identifiers: | 10.2139/ssrn.1569710 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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