How features embedded in eWOM predict hotel guest satisfaction : an application of artificial neural networks
Year of publication: |
2021
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Authors: | Aakash, Aakash ; Tandon, Abhishek ; Aggarwal, Anu Gupta |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 30.2021, 4, p. 486-507
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Subject: | ANN | eWOM | feature importance | guest satisfaction | online reviews | text analytics | Neuronale Netze | Neural networks | Kundenzufriedenheit | Customer satisfaction | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Prognoseverfahren | Forecasting model |
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