Motivations to engage in eWom among Muslim tourists : a study of inbound Muslim tourists to Malaysia
Year of publication: |
2015
|
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Authors: | Khan, Ghazala ; Khan, Faiza |
Published in: |
International journal of islamic marketing and branding. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2055-0944, ZDB-ID 2848397-2. - Vol. 1.2015, 1, p. 69-80
|
Subject: | e-word-of-mouth | eWom | motivations | inbound | tourists | Muslim | Malaysia | Islam | Urlaubsverhalten | Holiday behaviour | Virales Marketing | Viral marketing | Tourismus | Tourism | Muslime | Muslims | Motivation | Konsumentenverhalten | Consumer behaviour |
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