An investigation of motivations to engage in eWom among inbound Muslim tourists to Malaysia
Ghazala Khan, Faiza Khan
| Year of publication: |
2016
|
|---|---|
| Authors: | Khan, Ghazala ; Khan, Faiza |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 16.2016, 1, p. 22-37
|
| Subject: | electronic word-of-mouth | eWom | motivations | inbound | tourists | Muslims | Malaysia | Virales Marketing | Viral marketing | Islam | Urlaubsverhalten | Holiday behaviour | Motivation | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Internationaler Tourismus | International tourism | Tourismus | Tourism | Muslime |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616449