Motives for employees communicate positive electronic word of mouth (eWOM) on social network sites : exploring moderating mechanisms
Year of publication: |
2022
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Authors: | Zhang, Ya ; Zhang, Jing ; Liu, Chengchen |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 30.2022, 1, p. 60-73
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Subject: | electronic word of mouth (eWOM) | internal marketing | organizational citizenship behavior (OCB) | social network sites (SNS) | Social Web | Social web | Virales Marketing | Viral marketing | Arbeitsverhalten | Work behaviour | Motivation |
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