Motivation of user-generated content : social connectedness moderates the effects of monetary rewards
Year of publication: |
May-June 2017
|
---|---|
Authors: | Sun, Yacheng ; Dong, Xiaojing ; MacIntyre, Shelby H. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 3, p. 329-337
|
Subject: | user-generated content | monetary rewards | social connectedness | motivation | Social Web | Social web | Soziale Beziehungen | Social relations | Motivation | Virales Marketing | Viral marketing | Leistungsmotivation | Work motivation |
-
Effects of intrinsic and extrinsic motivation on user-generated content
Poch, Rebecca, (2015)
-
Banerjee, Shankhadeep, (2023)
-
Bigné Alcañiz, J. Enrique, (2015)
- More ...
-
Social utility and fashion behavior
MacIntyre, Shelby H., (1992)
-
The purchase intercept technique (PIT) in comparison to telephone and mail surveys
MacIntyre, Shelby H., (1986)
-
How online reviews create social network value : the role of feedback versus individual motivation
MacIntyre, Shelby H., (2016)
- More ...