Motives of sport spectators in China : a case study of the Chinese Super League
Chengcheng Wang (School of Economic and Management, Shanghai University of Sport), Hirotaka Matsuoka (Waseda University)
| Year of publication: |
2014
|
|---|---|
| Authors: | Wang, Chengcheng ; Matsouka, Hirotaka |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 15.2014, 1/2, p. 57-74
|
| Subject: | motives | Chinese Super League | CSL | Chinese spectator | China | Profisport | Professional sports | Motivation | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event | Sportorganisation | Sport organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011503991