Motoring the future : VW and Toyota vying for pole position
Engelbert Wimmer. With contrib. by Arun Mani
| Year of publication: |
2012
|
|---|---|
| Authors: | Wimmer, Engelbert |
| Other Persons: | Mani, Arun (contributor) |
| Publisher: |
Basingstoke, Hampshire [u.a.] : Palgrave Macmillan |
| Subject: | Toyota-Jidōsha-Kōgyō-KK | Volkswagen AG | Kfz-Industrie | Automotive industry | Strategisches Management | Strategic management | Internationaler Wettbewerb | International competition | Unternehmensentwicklung | Unternehmenswachstum | Forschung und Entwicklung | Fahrzeugantrieb | Wettbewerbsvorteil | Kraftfahrzeugindustrie |
| Description of contents: |
"PA Consulting Group responsible for the content and owner of the IP."
Table of Contents [swbplus.bsz-bw.de]
; Table of Contents [gbv.de]
; Description [swbplus.bsz-bw.de]
|
| Extent: | XIII, 272 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Contents note continued: 5.5.Electric Cars: The Day after Tomorrow. Contents note continued: 3.5.A Global Player with a Distinctly Japanese Identity -- 3.6.Toyota's Luxury Strategy: Lexus vs. Daimler and BMW -- 3.7.Motorizing Emerging Economies: Toyota's "Car for the World" -- 3.8.Managing Relationships the Japanese Way -- 3.9.Toyota: An Endurance Runner -- 3.10.The Disaster: "Runaway Toyotas" -- 3.11.Change of Generations: Exploring Future Possibilities and Carrying the Load of the Past -- 3.12.Environmental Protection: Toyota's Development of Alternative Drivetrains -- 4.The Race for Pole Position: Winning by a Nose -- 4.1.Phoenix from the Ashes -- 4.2.Round Two -- 4.3.Volkswagen Moves to Overtake -- 4.4.Toyota: Digging in on the Green Front -- 4.5.The Battle on the Bottom Line -- 4.6.The Tides of Globalization -- 4.7.The Final Lap -- 4.8.Comparing Corporate Values -- 5.Epilogue: New Challenges and New Engines -- 5.1.Population Growth and Oil Supplies -- 5.2.Biofuels: Green Gasoline -- 5.3.A Tank Full of Gas -- 5.4.Hoping for Hydrogen. |
| ISBN: | 978-0-230-29955-9 ; 0-230-29955-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013480904