Motoring the future : VW and Toyota vying for pole position

Online-Ressource (xiii, 272 p.)

ill

Includes bibliographical references (p. 260-264) and index

Cover; Half-title; Title; Copyright; Contents; List of Figures and Tables; Acknowledgments; Preface; About the Author; 1 The Car Industry Today: Staging a Stellar Comeback; 2 Volkswagen: The Surprise Challenger; 2.1 Shaping a Global Automotive Empire; 2.2 Strategy for Reaching the Top; 2.3 Showdown in the USA; 2.4 Powerful Competitors; 2.5 China's State-Controlled Economic Boom; 2.6 Expansion in Emerging Economies; 2.7 VW Pushes Sales; 2.8 Prefab Variety; 2.9 Growing without Getting Bigger; 2.10 Intelligent Brand Strategies; 2.11 Process Is the Problem; 2.12 Going the "Volkswagen Way"

2.13 Small Costs Big2.14 Luxury Becomes Obligatory; 2.15 The Search for the Right VW Engine; 2.16 The Price of Politics; 2.17 Piëch, Then Winterkorn - and Who Next?; 3 Toyota: An Auto Giant Overcoming a Gigantic Crisis; 3.1 The "Toyota Shock"; 3.2 A New Beginning; 3.3 The Power of Tradition: How a Japanese Loom Builder Became an Automotive Giant; 3.4 The Legend and the Reality Behind It: The Toyota Production System; 3.5 A Global Player with a Distinctly Japanese Identity; 3.6 Toyota's Luxury Strategy: Lexus vs. Daimler and BMW; 3.7 Motorizing Emerging Economies: Toyota's "Car for the World"

3.8 Managing Relationships the Japanese Way3.9 Toyota: An Endurance Runner; 3.10 The Disaster: "Runaway Toyotas"; 3.11 Change of Generations: Exploring Future Possibilities and Carrying the Load of the Past; 3.12 Environmental Protection: Toyota's Development of Alternative Drivetrains; 4 The Race for Pole Position: Winning by a Nose; 4.1 Phoenix from the Ashes; 4.2 Round Two; 4.3 Volkswagen Moves to Overtake; 4.4 Toyota: Digging in on the Green Front; 4.5 The Battle on the Bottom Line; 4.6 The Tides of Globalization; 4.7 The Final Lap; 4.8 Comparing Corporate Values

5 Epilogue: New Challenges and New Engines5.1 Population Growth and Oil Supplies; 5.2 Biofuels: Green Gasoline; 5.3 A Tank Full of Gas; 5.4 Hoping for Hydrogen; 5.5 Electric Cars: The Day after Tomorrow; Notes; References; Index

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